As I’ve mentioned previously, if you want to learn more about your future or plan for the future more effectively, you need to look at the past. The past will give you clues regarding strategies that can work or fail in the future. If you avoid past patterns, chances are you run the risk of repeating them in the future. It really is that basic. It’s always a good idea to pay attention to problematic solo ads 2018 advertisers used. Learn from their experiences. Learn from their failures so you don’t have to experience them firsthand.
Similarly, when you learn from the shortcomings of the problematic solo ads 2018 advertisers’ men, you can capitalize on their own strengths. You can also learn to avoid or address their failings. Why do you need to do this?
Solo ads can be a hit-or-miss affair
The truth is, if you don’t know what you’re doing, solo ads can burn up a lot of money. You can pour tons of dollars into a solo ad campaign and have very little to show for it. It can be that harsh. I know that there is no shortage of people claiming that they made all these money by running solo ad campaigns. I don’t doubt them. The problem is you don’t hear from those who lost a tremendous amount of money. You only hear the successes. You fail to see people who came up short. Always remember this. This is why it’s always a good idea to pay attention to campaigns that did not work out so you can pick up key lessons that can help you increase your chances of success in the future. Here are some of the harsh lessons these advertisers learned:
Buying from hyped providers
In the online marketing game, there are sure to be rockstar advertising sellers. These are people who have established quite a reputation for themselves as big-time marketers. They have become solid grounds as far as online advertising goes. The problem is regardless of the renown that they have achieved it doesn’t necessarily mean that you have to buy from them. If anything, hyped or notorious providers often produce the lowest-converting traffic. The reason is simple. If they are so sought-after in your niche, chances are their mailing lists are saturated. Chances are you’re not the first person to have the idea of advertising on their mailing lists. Since their lists are saturated, how do you think this will impact your success?
Buying from professional solo ad sellers
There are a lot of people who make a living just selling solo ads. These are people who contact advertisers and sell solo ads on a bulk basis. I’m not at all saying that these people are scammers are frauds. What I am saying is there is a tremendous incentive to cut corners and bend the rules. After all, since they are just selling ad spaces then they have all the incentives in the world to pad their newsletter member lists. Do you see where I’m coming from? If you want to avoid a situation where the vast majority of the traffic you’re getting are not even real people, but are software generated. Stay away from these types of sellers.
Buying from self-serving reviews
One of the most problematic solo ads 2015 advertisers suffered from is when they bought from solo ad providers advertised through reviews. When you study these reviews very carefully, you would notice that they suffer from conflict of interest. The more the review writer can persuade you to buy from a particular solo ad seller, the more money that writer gets. Do you see the problem here? Do you see how this harms your business? Avoid buying from self-serving reviews. In fact, I wouldn’t even pay attention to solo ad reviews at all. Instead, I would focus on alternative sources of solo ad traffic.
Failure to test
In the off chance that you were able to find hype provider or a professional solo ad seller that sells high-quality traffic, you can still drop the ball. That’s right. I know it’s hard to believe, but you can still screw things up. Why? You can’t fail to test. You need to run small tests to ensure that the ad that you’re putting in front of those eyeballs as the most optimized ad possible. What does optimization mean? Well, it all boils down to one thing and one thing alone: conversions. You have to optimize and tweak your words in such a way that they maximize the interest of the person in buying from you. Otherwise, you have no business advertising to that person.
Using the same ads over and over
Another common sin committed by 2018 advertisers using solo ads is a constant recycling of ads. You have to remember that just as people burn out with banner ads, they also get tired of the same email ads. Try to mix things up. Try to conduct small experiments where you change the words of your ads. Whatever you do make sure that you don’t use the same ads over and over again.
Failure to use the LKT funnel with cheap solo ads
There is a way to make money with cheap solo ads. There are solo ad providers that will sell you solo ad traffic for a few pennies a click. The trick here is to drive that traffic to a series of pages that filter them based on intent. The KLT process is the most powerful way to turn ‘so so’ traffic into a small trickle of eager buyers. You have to make sure you pair the right pages with the right traffic with the right intent. Otherwise, you’ll always be stuck trying to fit a square peg into a round hole. It’s just not going to happen.
If you do this right you can turn very, very cheap traffic into high-quality conversions. Unfortunately, many problematic solo ads 2015 advertisers bought did not involve LKT funnel filtering. They just thought that they’re getting a ridiculously-awesome deal and they went all-in. They ended up blowing thousands if not hundreds of thousands of dollars on ads that simply don’t have a decent enough ROI.
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